Overview
Health and Safety Inspections and Auditing tools are crucial to the development of safety management systems to demonstrate continuous improvement and serve as inter-business benchmarking.

Auditing promotes the integration of risk control into the culture of the organisation. The conducting of audits in a formalised systematic approach will identify risk exposures, provide an opportunity to specify risk reductions and help to structure long term continual improvements.

Course Objectives
On completion of the course delegates will:

• Understand the difference between, and the relative importance of, inspections, safety sampling and audits
• Recognise the growing legal duties for corporate risk reporting
• Be able to plan an inspection or audit
• Be able to produce an inspection and audit report

Course Outline
Part 1

• Definition of Public Relations
  • PR v. Advertising
  • PR v. Marketing
  • Target Audiences
  • What PR can do
  • What PR cannot do
  • Aspects of PR
• Brand Building
• Corporate Communications
• Employee Communications
• Crisis Management
• Media Relations
• Measuring PR
• The Tools of PR

Part 2

• How to Develop a PR Program
• The Characteristics of a good PR Program
  • The 4-Step PR Process
  • Research
  • Planning
  • Communicating – the 7 “C”s
  • Evaluating
• How to write a Press Release

Part 3

• Group Exercise

Part 4

• Everyday PR